BellaPizzelle

Welcome to Bellapizzelle, one of the very VERY few authentic pizzelle bakers in the United States.  We are a small-batch artisanal pizzelle manufacturer with roots deep in Abruzzo, Italy. Our family has been making pizzelle since the early 1900s, and with every generation, these crunchy Italian delicacies just keep getting better.

You’ll see mass-produced pizzelle in stores, but they are not pizzelle.  Large presses at high volumes just don’t produce this traditional cookie in its original form.  And at mass efficiencies, those pizzelle are loaded with additives and preservatives that our grandpeople would never eat.  And the end result of mass production is less of a cookie – and more of a cracker.

Our pizzelle are made with the finest ingredients and no artificial anything. Flavors are anise, vanilla, and chocolate chip.  And now we offer gluten-free pizzelle. Making them is admittedly laborious. But we wouldn’t have it any other way.

The company is owned and operated by Denise DiNorscia Williams, President and CPO (Chief Pizzelle Officer) who is also Italian!  We are less concerned with mass production, and more interested in surprising and delighting our customers, and not just on holidays – but every day.