Blog RSS

The Last of the Mohicans

A friend came to visit and while she was in town, she wanted to know if I had a preferred cobbler.  I immediately thought "well peach cobbler is one of my favorites."  She was talking about a good shoemaker lol :) I responded that I did but he was about an hour away and very busy. It could take a month to get her shoes back.  But I promised to find another who could do repairs faster -- maybe even same-day fast.  After a local search of nearby cobblers, there was only one in the area that I had never used before but close enough for fast service. I immediately called and asked if it was possible to get a couple...

Continue reading

Love the Hands that Made it

I recently heard this quote from a marketing conference. The speaker asked a friend why he used a particular specialty soap and not a big name brand.  The friend responded "I love the hands that made it." Interesting.  There was a story behind the brand that meant more than big corporate.  We feel this way about Bellapizzelle, and we want you to love the hands that make our cookies. A few questions to ponder: Would you rather bite into a corporate profit center or a small business?  Do you prefer a mass produced cookie or a handmade-to-order custom cookie? Does big corporate know you and respond quickly or can you text a small business owner with a custom order and have...

Continue reading